MEDIA MANAGEMENT (1) KNOWLEDGE: UNDERSTANDING NEWS MEDIATue 5 June 2018Virginia Haussegger AM, Adjunct ProfessorUniversity of Canberra
THIS COURSE IS INTENDED FOR SENIOR EXECUTIVES IN GOVERNMENT, BUSINESS AND NON-PROFIT ORGANISATIONS.
- What is the news, and what’s it got to do with you?
- Challenges for government communicators
- What do journalists want? And why are they so annoying!
- What makes a good ‘announceable’?
- Breathing life into dull stories
- Media Frames and Key Messages
- Building media relationships
METHOD OF DELIVERY: The Master class will be conducted in an interactive, seminar style, with group work on problem solving exercises and analysis of case studies. It will include coaching and constructive feedback, along with keynote presentations from leading Media practitioners.
|VIRGINIA HAUSSEGGER: Virginia Haussegger AM is Director of the 50/50 by 2030 Foundation where she is an Adjunct Professor. She is a passionate gender equality advocate and communication specialist. She is also an award-winning television journalist, writer and commentator, whose extensive media career spans more than 25 years. Virginia has reported from around the globe for leading current affair programs on Channel 9, the Seven Network and the ABC. For the past 15 years she anchored the ABC’s flagship TV News in Canberra. She is widely published, both as a former columnist with the Canberra Times, and a regular contributor to the Sydney Morning Herald and The Age. In 2014 she was made a Member of the Order of Australia (AM) for service to the community, as an advocate for women’s rights and gender equity, and to the media. Virginia has served on a number of boards and committees including; UN Women National Committee Australia: the Snowy Hydro SouthCare Trust; and the Australia Forum Steering Committee. She currently sits on the Board of the ACT Government’s Cultural Facilities Corporation; Women in Media Canberra; Our Watch Media Advisory Committee and is Patron of the Canberra Rape Crisis Centre.|
ONE DAY MASTER CLASS
VENUE: UNIVERSITY OF CANBERRA, CANBERRA
TIME: 9am to 5pm
COST: $1,200.00 +GST
Arrival tea and coffee, morning tea, lunch and afternoon tea will be provided.
For More Information: Email IGPA.CourseAdvice | at | canberra.edu.au or call Justin Wilson on 62012977