Master Classes

Media Management: the skills toolkit

Thu 5 September 2019Virginia Haussegger AMUniversity of Canberra

COST: $1,200.00 + GST

Time: 9:00am - 5:00pm 

To register: Click HERE 

Click HERE to download the flyer.


  • What is the news, and what’s it got to do with you?
  • Challenges for government communicators
  • What do journalists want? And why are they so annoying!
  • What makes a good ‘announceable’?
  • Breathing life into dull stories
  • Media Frames and Key Messages
  • Building media relationships
  • What makes a good spokesperson?
  • The 5-point preparation plan
  • Strategic messaging under pressure
  • Fronting up with confidence, authenticity and believability
  • ‘Us and Them’ - controlling the engagement
  • Building media credibility


The Master class will be conducted in an interactive, seminar style, with group work on problem solving exercises and analysis of case studies. It will include coaching and constructive feedback, along with keynote presentations from leading Media practitioners.


VIRGINIA HAUSSEGGER: Virginia Haussegger AM is Director of the 50/50 by 2030 Foundation and ACT Australian of the Year. She is passionate gender equality advocate and communication specialist. She is also an award-winning television journalist, writer and commentator, whose extensive media career spans more than 25 years. Virginia has reported from around the globe for leading current affair programs on Channel 9, the Seven Network and the ABC. For the past 15 years, she has anchored the ABC’s flagship TV News in Canberra. She is widely published, both as a former columnist with the Canberra Times, and a regular contributor to the Sydney Morning Herald and The Age. In 2014 she was made a Member of the Order of Australia (AM) for service to the community, as an advocate for women’s rights and gender equity, and to the media. Virginia has served on a number of boards and committees including; UN Women National Committee Australia; the Snowy Hydro South Care Trust, and the Australia Forum Steering Committee. She currently sits on the Board of the ACT Government’s Cultural Facilities Corporation; Women in Media Canberra; Our Watch Media Advisory Committee and is Patron of the Canberra Rape Crisis Centre.

Contact us to talk about In-house programs.

Email IGPA.CourseAdvice | at | or call Justin Wilson on 62012977

Back to Master Classes